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How does patient satisfaction impact the success of a dental practice? Patient Satisfaction in Dentistry

Understanding Patient Satisfaction in Dentistry: The Science Behind Happy Smiles

In the realm of dentistry, patient satisfaction isn't just a buzzword; it's the cornerstone upon which successful dental practices are built. The satisfaction of patients isn't merely about ensuring they leave with a smile on their faces—it's about fostering trust, building relationships, and enhancing the overall quality of care.

Patient satisfaction or patient experience is a measure of how happy a patient is with the healthcare services received from their healthcare provider.

It's not uncommon for dentists to overlook the direct correlation between patient satisfaction and revenue. However, understanding this relationship is crucial for the long-term success and sustainability of any dental practice. Here's why:

Patient Retention:

Satisfied patients are more likely to return for future appointments and procedures. They develop a sense of loyalty to the practice, which translates into consistent revenue streams over time.


Patient attrition happens when your patients stop visiting your dental practice, often to find the services of another. According to dental patient retention statistics, the average attrition rate is 17% in the dental industry. This means nearly 1 in every 5 patients stops going to a particular dental practice for their oral health needs.

Scientific research shows that patient satisfaction with the performance of the dentists explained 42.6% of the overall satisfaction, whereas their satisfaction with the clinical setting explained 31.5% of the overall satisfaction.

In this study, the respondents displayed high satisfaction with their dentists and the clinical setting.

Personal and clinical settings are the biggest factors in patients' satisfaction decision

Referrals and New Patients:

Happy patients are your best advocates. They're more inclined to refer friends, family, and colleagues to your practice, thereby expanding your patient base. Positive word-of-mouth referrals are a powerful driver of new patient acquisition, helping to fuel practice growth and increase revenue without significant marketing expenses.

The survey shows,/ that 45% of dental patients are referred by friends, neighbors, or relatives, followed by 34% indicating referral by a dentist.

45% of patients are referrals

Online Reputation:

In today's digital age, online reviews and ratings play a pivotal role in shaping consumer perceptions. Patients often research dental providers online before making appointments.

A strong reputation for patient satisfaction, reflected in positive reviews and testimonials, can attract prospective patients and differentiate your practice from competitors.


Leveraging innovative technology to enhance the patient experience can indeed revolutionize dental practices and increase visibility on social platforms. Let's explore how technology deployment can achieve these objectives:

Virtual Reality (VR) Experiences: Integrating virtual reality #KeppyVR technology into the dental office environment transforms routine dental visits into immersive and engaging experiences. Patients can explore virtual environments, such as serene landscapes or underwater adventures, to alleviate anxiety and distract from dental procedures.

Smiling kid with KeppyVR system in hand
Keppy VR

Keppy VR in dental practice
Keppy VR in dental practice

10X Immersive KeppyVR solution deployed in the practice

Additionally, VR headsets can be used to educate patients about oral hygiene techniques, treatment procedures, and overall oral health, enhancing patient understanding and compliance.

In summary, VR deployment ( in dental practices not only enhances the patient experience but also increases visibility on social media platforms. By embracing innovative solutions in dental practices can differentiate themselves in the market, attract new patients, and foster a culture of innovation and excellence.

1 Comment

Very informative, thank you!

Could you please explain how you come up with this number: "...their satisfaction with the clinical setting explained 31.5% of the overall satisfaction."

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